Change Your Clock, Change Your Battery: Energizer Max Brand Batteries and the International Association of Fire Chiefs
Over 18 years, this program’s central message has gone from new idea to common sense: Change your smoke alarm batteries when you set clocks back from Daylight Savings Time. National and local PR dovetailed with community awareness programs by more than 5,800 fire departments to increase adoption of this lifesaving – and battery selling – idea.
