Cook for the Cure: KitchenAid and the Susan G. Komen Breast Cancer Foundation
In its fifth year, Cook for the Cure went further than ever to publicize and integrate its multi-faceted program. Print advertising, PR, POS, online and trade efforts promoted pink countertop appliances that generate donations, a major appliance donation-with-purchase program and a home dinner party fundraising kit. 2005 donations topped $700,000 for Komen and sales lifts for KitchenAid.
