Hyundai Hope on Wheels: Hyundai Motor America and CureSearch National Childhood Cancer Foundation
The media angle was simple and effective: children fighting cancer making colorful handprints on Hyundai SUVs at local hospitals. A 30-market tour raised awareness for the carmaker and CureSearch, its new partner in the fight against pediatric cancer. The company and its dealers made $1.5 million in contributions in 2005, enough to fund 97 clinical research positions, 500 enrollments in clinical trials and other medical investments.