KaBOOM!
KaBOOM! envisions a great place to play within walking distance of every child in America. Since 1996, it has brought together business and community interests to construct nearly 1,000 playspaces nationwide. Businesses appreciate how KaBOOM!’s community-build approach can strengthen brands, employee morale and other stakeholder relationships. KaBOOM! partners with companies in two primary ways:
- Community-Build Playspace Projects –KaBOOM! teams funders with community groups and provides full project management. Employees and residents labor side by side — an outstanding way of building teams and strengthening community relations.
Two current examples: The Home Depot’s commitment of $25 million to create or refurbish 1,000 playspaces in 1,000 days and PepsiCo’s campaign to build 12 SmartSpot playgrounds to encourage healthier lifestyles and more activity among children.
- Cause Marketing Opportunities – KaBOOM! has built marketing programs that leverage the power of play with many of America’s top brands. Outstanding examples include:
- Stride-Rite demonstrated its concern for kids through playground builds and by creating a shoe collection that raises money for KaBOOM!
- KaBerry KaBOOM! was the first flavor named after a nonprofit by Ben & Jerry’s, an initiative that raised enough funds to build four playgrounds.
