Rock the Vote at 7-Eleven: Cadbury Schweppes, 7-Eleven and Rock the Vote
America’s first national, retail-based voter drive distributed more than 1 million registration forms. Produced by hawkeye/FFWD, the campaign earned Cadbury Schweppes valuable convenience store real estate for registration kiosks in 37 states. Music and discount promotions grabbed the attention of 18-to-22-year-olds, leading to increased sales and civic engagement.