Heifer Hope Blend: Green Mountain Coffee Roasters and Heifer International
This co-branded “Coffee for a Better World” combines GMCR’s expertise in marketing organic and fair-trade java with Heifer’s skill in alleviating poverty by providing poor families with livestock and training. Together they’ve created a dependable market for a Guatemalan coffee growers’ cooperative and generated more than $300,000 worth of resources for Heifer.
