Cause marketing at Boys & Girls Clubs of America has grown from $3M/year to almost $20M/year over the last three years due in large part to an expanded, functionally aligned team as well as simpler, more impactful messaging.
In this webinar, you’ll hear how BGCA achieved this growth from National Vice President, Corporate & Cause Partnerships, Chad Royal-Pascoe as he shares the top 5 ways they’ve increased cause marketing. BGCA’s partnership with Ross Stores epitomizes how they have expanded effectively and still stayed laser-focused on effective and impactful programs at the local level. Chad will be joined by Leslie Oestreicher, Director of Communications for Ross Stores, a legacy partner of BGCA and a new cause partner of BGCA who will share why they expanded their partnership, why this partnership is a case study and how and why this partnership is a powerful one for both brands.
If you are new to cause marketing and/or corporate partnerships or a veteran, you’ll want to join in this strategy-filled webinar.
You Will Receive:
- Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
- An opportunity to ask questions of the presenters (live attendees only)
- A download of the slide deck that accompanies this webinar
