Learn 7 revolutionary principles for reaching customersAccess Recording Marketing has an image problem and the escalating distrust of traditional advertising isn’t helping – it’s about time for a revolution. In this interactive webinar, industry experts and co-authors of Good is the New Cool: Market Like You Give a Damn Afdhel Aziz and Bobby Jones will teach you their 7 revolutionary principles for reaching customers and attracting top talent. Revealing what makes for impactful messaging in a time when technology and next-gen preferences drive brand success, Aziz and Jones will provide you with the tools you need to be on the cutting edge of marketing and on the front lines of a future where social good is the new cool.
You will learn:
- The 7 principles for connecting with people in the modern age of advertising.
- Core concepts in impact messaging that leverage technology while emphasizing intimacy.
- Why social good is the new cool.