Campaign: Family First Moments
Nonprofit Partner: Dave Thomas Foundation for Adoption (DTFA)
Launch Date: 9/14/2015
Wendy’s is celebrating “family first” moments this fall by featuring illustrations from four children who were adopted on Wendy’s beverage cups in support of its second nationwide Halloween Coupon Books in-restaurant fundraising initiative. From September 14 through November 1, Wendy’s will be selling Halloween Coupon Books, which include five or 10 free Jr. Frosty coupons, for $1 with $.86 donated to DTFA. Last year, the Halloween Coupon Book program raised $3.6 million.
Wendy’s has taken its point of sale fundraising efforts seriously, successfully leaning on the Frosty as a key consumer incentive. In a recent CMF webinar, we learned from Wendy’s and DTFA the importance of having a tangible item as a visual reminder for their cause efforts. These cups are the latest evidence of that strategy, providing not only a physical campaign reminder, but also a touching, individual story to travel with the consumer. An effective blend of storytelling, awareness and engagement.