Campaign: Family First Moments
Company: Wendy’s
Nonprofit Partner: Dave Thomas Foundation for Adoption (DTFA)
Launch Date: 9/14/2015
Campaign:
Wendy’s is celebrating “family first” moments this fall by featuring illustrations from four children who were adopted on Wendy’s beverage cups in support of its second nationwide Halloween Coupon Books in-restaurant fundraising initiative. From September 14 through November 1, Wendy’s will be selling Halloween Coupon Books, which include five or 10 free Jr. Frosty coupons, for $1 with $.86 donated to DTFA. Last year, the Halloween Coupon Book program raised $3.6 million.
Our Take:
Wendy’s has taken its point of sale fundraising efforts seriously, successfully leaning on the Frosty as a key consumer incentive. In a recent CMF webinar, we learned from Wendy’s and DTFA the importance of having a tangible item as a visual reminder for their cause efforts. These cups are the latest evidence of that strategy, providing not only a physical campaign reminder, but also a touching, individual story to travel with the consumer. An effective blend of storytelling, awareness and engagement.
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