Today on CauseTalk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based cause marketing agency For Momentum, about the cause marketing basics. (Lucky you! Mollye will be doing not one, but two FREE ‘Cause Marketing 101’ webinars on November 21. One for business and one for nonprofits).
Mollye explains how nonprofits and companies can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions and, most importantly, strategies for getting that initial foot in the door!
Learn from someone who’s been creating and experimenting with cause marketing campaigns since the “Columbus Moment” when American Express raised money to restore the Statue of Liberty in 1983!