On this episode of Cause Talk Radio, Megan and Joe are joined by James Windon, Head of Revenue for Causes.com. We learn a bit about the Causes history (you may remember them as Facebook Causes) and how they effectively use technology to run social change and cause marketing campaigns. Causes also helps brands engage with individuals to take tangible actions online and, importantly, are focused on measuring those business results (something too many cause campaigns skip, in our opinion). Tune in today and you may learn something about online engagement, cause marketing measurement or…possibly…why it’s a bad idea to move in next to Joe if you plan to harvest corn.
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