Today on CauseTalk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc., about the need for more risk in cause marketing. We discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.
Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. If you’re not joining us this week at the conference in Chicago, this is a great chance to hear Phil speak on the topic.
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