Today Megan and Joe chat with MSLGROUP’s Scott Beaudoin to learn about the new PurPle Index which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose with the financial performance to boot. We discuss why WalMart ranked #1 overall and question how Target fell off the map. Check out this great infographic and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research.
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