Our guest today on CauseTalk Radio is no stranger to the challenges of running a cause business. Nathan George, founder and president of Trade as One, runs an online company that creates jobs by selling fairly traded products.
Nathan shares what he’s learned along the way, and discusses, among other things:
- How Trade as One has grown since it switched to a subscription model.
- The importance of story-telling and quality control to the success of a cause venture.
- How running a business that helps others is difficult but rewarding.