Single-use plastics have become a very visible target for sustainability advocates in the U.S. and the low-hanging fruit in the war against them are plastic straws. In July of 2018, Seattle was the largest city to ban their use and several large companies including Starbucks and McDonald’s followed suit.
In this episode of Cause Talk Radio, Megan chats with Emma Rose, founder of FinalStraw to learn why Emma decided to start a company that creates replacement products for single-use plastics starting with a reusable, collapsible metal straw and how a mermaid beach clean up and a Kickstarter campaign successfully launched her company.
They talk about non-consensual plastic, making it easy for people to adopt environmentally conscious behaviors and how massive corporations paved the way for Emma’s company by banning the use of plastic straws starting in 2017.
According to Emma, waste is simply a design flaw and she’s committed to making it fun and sexy to adopt reusables. Megan and Emma chat about what’s in store for reusable products like FinalStraw and where the company is headed in 2020 and beyond.
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