In this episode of CauseTalk Radio, Megan and Joe talk to Mike Esposito, Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity’s Home is the Key cause marketing initiative that’s now in its second year.
On the show, Megan, Mike and Joe answer these questions:
- Tell us more about O-Cedar and your partnership with Habitat for Humanity.
- You played a big role with Habitat in the days immediately following Hurricane Harvey in Houston. How did you help?
- Specifically, how is O-Cedar supporting Home is the Key?
- Can you explain how you got internal approval for a cause marketing partnership?
- Where can people learn more about the program and how can they support it?