In this episode of CauseTalk Radio, Megan and Joe talk to Rahama Wright, Founder & CEO, Shea Yeleen about her efforts to innovate the shea butter supply chain in West Africa. Her social enterprise Shea Yeleen markets and distributes high quality skincare products, while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts and Amazon.
On the show, Megan, Rahama and Joe discuss:
- How Rahama’s experience in the Peace Corps lead to what she’s doing today
- Why Shea Yeleen started as a 501c3 to support women-focused cooperatives in West Africa and how that organization partners with Shea Yeleen the social enterprise business
- Why Rahama decided to form a for-profit business
- Challenges Rahama has faced in getting the enterprise off the ground
- Shea Yeleen’s greatest successes to date
- How being in Whole Food stores has helped the business
- How much the social impact focus of the product factors into the Whole Foods of the world picking it up
Mentioned Links
Shea Yeleen
Rahama Wright on Twitter
