In this episode of CauseTalk Radio, Megan and Joe talk to Melanie Zachar Kaloski, Nesquik Marketing Manager at Nestle, about QuikStache, a fun campaign with the Movember Foundation to raise awareness of men’s health. The campaign included a pledge from Nesquik to match every $10 donation made to the foundation on Movember’s 10th birthday.
On the show, Megan, Melanie and Joe discuss:
- How Nesquick was introduced to Movember
- Who the “QuickStache” campaign is targeting with their fun chocolate milk ‘staches
- How the $10 match made on Movember’s birthday fared
- What Nesquick has learned from their involvement with Movember
- Activating corporate teams
- The response Nesquick received from consumers
- The future of the Nesquick/Movember partnership
Mentioned Links
Nesquik Quikstache
Follow the hashtag #Quikstache on Instagram, Twitter and Facebook
