Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author. Her book, Banding Together for a Cause, gives an insider’s look at the development of the Livestrong wristband campaign that raised more than $100 million for their cause. We discuss the progression of a corporate partner from minor donor to major partner, common nonprofit missteps and how nonprofits can create a celebrity brand – minus the celebrity. Join us for this lively, informative discussion!
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