Today, Joe and Megan chat with Sarah Harris, Vice President & Founder of Incite, about her firm’s work with nonprofits and companies on cause marketing partnerships. We also discuss Incite’s new whitepaper: The Cause Marketing Triangle: A New Approach to Cause Marketing. Finally, Sarah talks about her recent trip to Africa and how it reinforced that cause always comes before the marketing.
Resources
Incite’s Appearance at AdWeek this fall
Attuned to Radio: Is Your Nonprofit Getting Poor Reception
Don’t Miss an Episode! Subscribe to Cause Talk Radio in iTunes
Leave a Reply