Corporate events for a good cause are becoming more common, but social good events that truly engage the hearts and minds of participants AND move them to action are rare. In this recorded webinar, you’ll learn a specific methodology to evaluate whether an event is right for your (corporate or cause) brand and learn best practices for ensuring your next event meets the objectives for both corporate and cause partner. If you’re looking for a better ROI on your events, this webinar is a must-watch. Marketing Operations Group’s Sheila Steinmark and Folds of Honor’s Dave Dierinzo will help guide your next event to unparalleled success.
You will learn:
- The key factors in evaluating events to determine fit and likelihood of success
- How to build a sponsorship scorecard and the most important criteria to include
- The tactics Folds of Honor and Rite Aid used to create the successful Folds of Honor DreamShip Launch Event and Tour
- Best practices in negotiating with events to reduce costs in access fees and in some cases the venues providing donations