DICK’S and The DICK’S Sporting Goods Foundation have layered on a new movement to their iconic Sports Matter program in the form of green shoelaces. When consumers purchase Sports Matter green shoelaces at DICK’S stores nationwide or online, DICK’S will donate two dollars from every sale to Sports Matter, which is dedicated to helping to save underfunded youth sports programs. Customers can show their support socially as well by taking a picture of their casual or athletic shoes or cleats laced up with green shoelaces and use #SaveYouthSports. DICK’S and their Foundation have pledged more than $50 million to support teams and raise awareness of this issue since 2014, and to date, have helped nearly 2,000 youth sports teams.
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