As the global competition for talent increases, companies must build an employer brand to attract, retain and engage high-performing team members. This has become increasingly critical as social media channels allow candidates to explore corporate culture before, during and after the interview. Social and professional communities like Facebook and LinkedIn and consumer and employee engagement channels like Twitter and Glassdoor, encourage direct communication in a space outside of a company’s full control. And civically-minded employees are demanding their organization take a stand on critical social and environmental issues.
How can corporations best engage employees as advocates of their company culture and enhance their reputation in the global talent community?
Skills-based volunteerism can build a strong employer brand and corporate culture through active, meaningful community partnerships. Gallup research demonstrates that 70% of employees are disengaged or actively disengaged. Skilled volunteerism can help inspire employees and increase a company’s net promoter score. Further, companies where CSR is integrated are more likely to achieve important business objectives: with 2.2x access to new markets and 2.3x employee retention. In this webinar, Harvard Pilgrim Health Care Foundation’s Janelle Woods-McNish shares their lessons learned alongside Common Impact’s Krista Van Tassel.
You will learn how skills-based volunteerism can:
- Enhance employee engagement, develop leadership talent, and attract the next generation of high-performing talent
- Positively highlight a company’s brand and effectively turn employees into advocates
- Develop a connected, cohesive culture that unites employees and supports meaningful community engagement