NEW YORK, Nov. 17, 2008 — New findings from this year‟s goodpurpose™ global study of consumer attitudes reveal that nearly seven in 10 (68%) consumers would remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. The study was released today by goodpurpose™, a consultancy at Edelman dedicated to connecting brands and companies with consumers around a powerful, involving social purpose idea for mutual benefit. (12/15/08)
