Day 2: True Confessions and Success Strategies From Corporate Alliance Superstars
February 11, 2021
1:00-4:00pm ET
The Main Event - Perfect For Your Entire Corporate Partner Team
Nonprofit experts from Children’s Miracle Network Hospitals, Big Brothers Big Sisters of America,
KABOOM! and National Park Foundation each tell a war story describing
a challenge they faced with corporate partners
and offer their suggestions about
how to work more effectively
with partners along all steps of the partner life cycle.
You'll be surprised by engaging and interactive activities along the way...
highlights include:
- Getting Your Foot In The Door — And Out Of Your Mouth!
- The Brand Connection: Why Investing In Your Charitable Brand Matters To Partners
- Keeping Your Corporate Development Strategy Fresh
- The Art And Science Of Difficult Conversations
FEATURED SPEAKERS
Artis Stevens
CEO
Big Brothers Big Sisters of America
Big Brothers Big Sisters of America
Artis Stevens has a diverse background in generating awareness and revenue to drive greater impact for youth, families, and communities in need. His passion for building purpose-driven brands and cultivating boards and talent has inspired partnerships with more than 60 of the most well-known brands in the country.
Prior to BBBSA, Artis served as Senior Vice President and Chief Marketing Officer of National 4-H Council, leading the organization's brand positioning, alumni and marketing campaigns, digital transformation and local engagement efforts.
Maureen Carlson
Chief Programs and Marketing Officer
Children's Miracle Network Hospitals
Children's Miracle Network Hospitals
Maureen Carlson leads a team focused on delivering programs to raise significant funds for children’s hospitals and highlighting the social impact children’s hospitals have on local communities. With two decades of CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the corporate partnership space. For more than a decade, Maureen has been a sought-after consultant helping nonprofits increase their fundraising and companies maximize their social good and has ignited more than $150 million in incremental fundraising and billions of positive branding impressions for her nonprofit and corporate clients.
Lysa Ratliff
CEO
KABOOM!
KABOOM!
Lysa has spent the past 25 years building partnerships that bring resources back into communities that have been disinvested in for decades. She has led development and marketing teams at KABOOM!, Save the Children and Habitat for Humanity International. At KABOOM! she has most notably advanced the organization's DEI work. Lysa also has a strong background in marketing communications, and has developed social good and brand building campaigns in the United States and in Europe.
Stefanie Mathew
Senior Vice President, Corporate Partnerships
National Park Foundation
National Park Foundation
Stefanie manages NPF’s corporate partnerships team in building strategic alliances with leading corporations to support critical park priorities and engage their key audiences in national parks across the nation. Stefanie previously served as director of development and acting co-director at the National Archives Foundation, and in institutional giving and capital campaign support positions at Shakespeare Theatre Company in Washington, DC, and Pittsburgh Public Theater.
The Full Agenda
-
1:00-1:10pm ET
WELCOME AND OPENING REMARKS -
1:10-1:35pm ET
GETTING YOUR FOOT IN THE DOOR - AND OUT OF YOUR MOUTH!
The dream of every corporate development professional: a pipeline chock-full of qualified leads. A cautionary tale from CMN Hospitals’ Chief Programs and Marketing Officer Maureen Carlson will help you do just that.
You will learn:
-Ways to profitably look beyond the usual suspects
-Secrets of creating a sales funnel that works
-How to build relationships that pay big dividends -
1:35-2:00pm ET
THE BRAND CONNECTION: WHY INVESTING IN YOUR CHARITABLE BRAND MATTERS TO PARTNERS
Having a strong nonprofit brand is critical when it comes to attracting and retaining a corporate partner. Big Brothers Big Sisters CEO Artis Stevens shares insights on how to put your charitable brand on a winning path.
You will learn:
-How a strong brand can open doors and deliver ROI for partners
-Why investing in branding is essential
-How a corporate partner can enhance or degrade your brand -
2:00-2:10pm ET
INTERACTIVE YOGA/BREATHING
It's hard to stay focused just staring at a screen all day! A refreshing yoga/breathing session led by Kristina Clemons (thanks to our friends at ReElivate) will keep your mind sharp and your body energized. -
2:10-2:35pm ET
KEEPING YOUR CORPORATE DEVELOPMENT STRATEGY FRESH
No matter how well your team performs, it seems that leadership keeps raising the bar. National Park Foundation SVP Stefanie Mathew will share how she reset her organization’s approach to building corporate alliances to remain competitive and relevant in an ever-changing marketplace.
You will learn:
-The must-have element essential to retaining corporate partners (and -attracting new ones)
The utility of valuation in securing bigger commitments (and winning internal approval)
-The pros and cons of going wide vs. deep with corporate prospect0 -
2:35-3:00pm ET
THE ART AND SCIENCE OF DIFFICULT CONVERSATIONS
KABOOM! CEO Lysa Ratliff's story will reveal the game-changing potential unlocked by having tough conversations with corporate partners to strengthen and deepen relationships and foster true co-creation.
You will learn:
-The critical prerequisites for approaching challenging topics
-How to ensure you have ample decision-making authority
-The power of crafting the right narrative
-How to bring your internal team alongside you (and why it matters!) -
3:00-3:30pm ET
SUPERSTAR PANEL: 2021 SUCCESS STRATEGIES
Keynote speakers reconvene to discuss how nonprofit strategic alliance pros can make progress in 2021 and answer your top questions. -
3:30-4:00pm ET
SPECIAL INTERACTIVE NETWORKING EXPERIENCE
Debrief on an action-packed day with some special surprises and an opportunity to connect with your peers and compare notes.
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