What makes a video go viral? Join Canadian airline WestJet to learn how they have successfully and strategically created multiple surprise-and-delight videos that have garnered over 125 million views on social platforms using powerful storytelling, strong emotion and clever engagement tactics.
You Will Learn:
- The strategy behind the who/what/when/where of WestJet videos
- Storytelling musts: creating compelling content
- The secret behind all the sharing: what steps WestJet takes to help encourage online sharing