Creating Engaging Cause-Focused Video: Behind The Scenes With WestJet

Webinar Library

March 29, 2017

What makes a video go viral? Join Canadian airline WestJet to learn how they have successfully and strategically created multiple surprise-and-delight videos that have garnered over 125 million views on social platforms using powerful storytelling, strong emotion and clever engagement tactics.

You Will Learn:

The strategy behind the who/what/when/where of WestJet videos
Storytelling musts: creating compelling content
The secret behind all the sharing: what steps WestJet takes to help encourage online sharing

Jenifer Badry

Team Lead, Community Investment, WestJet Airlines

Passionate about extending WestJet’s caring culture into the communities they serve, Jenifer leads the strategic direction of WestJet’s charitable, philanthropic, volunteer and humanitarian initiatives including the WestJet Cares for Kids, WestJetters Caring for Our Community, Airport Community Giving and the WestJet Live Different Build programs.

Greg Hounslow

Emerging Media Manager for WestJet

Greg has been leading the airline’s social media efforts since 2009. He is involved with developing the strategies for WestJet social media and has helped the company maintain a highly-engaged community while growing its social media following to more than 1.5 million people. He has managed the social media aspects for every major video project the airline has undertaken over the last 7 years, amounting to more than 125 million views on Facebook, YouTube and Twitter.

This webinar is free to EFG Members or $99Access Webinar Now

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