Craig's Beds Summerfield Gummy Bear Bed was created to help launch the retailer's new bed in a box, "The Craig's Bed by Summerfield" and to raise money for Alzheimer's Research
NEW YORK, April 13, 2015 /PR Newswire/ — Recognized by CBS New York as one of the “5 Best Mattress stores in New York City,” Craig’s Beds (www.craigsbeds.com) unveils The Summerfield Gummy Bear Bed, made on-location with 26,135 gummy bears, to help launch the retailer’s new bed in a box The Craig’s Bed by Summerfield. Summerfield Mattresses (www.summerfieldmattress.com) is Craig’s Beds’ private label mattress line made in the U.S. and created specifically to accommodate the sleep needs of the dynamic lifestyles the city has to offer.
The Summerfield Gummy Bear Bed, on display at candy retailer IT’SUGAR in Manhattan, is also bringing attention to Alzheimer’s Research at Mount Sinai Hospital’s Center for Cognitive Health. Craig Fruchtman, owner of Craig’s Beds says that a bright mind is as colorful and creative and his gummy bear reflects that. Scientifically speaking, Alzheimer’s causes people’s minds to dim and “lose color.”
Craig hired the creator of the famous Alexander McQueen inspired gummy bear dress to help bring his gummy bear bed vision to life. Hissa Igarashi, a stylist and editor-in-chief at the online fashion magazine, TWELV, says, “I put together a team who worked tirelessly for 4 weeks straight to complete the bed with a total of 26,135 gummy bears!” An additional 500 gummy bears were eaten by the team during the course of completion.
“The idea started a few years back when I saw the Alexander McQueen gummy bear dress,” said Craig. “I had already started thinking how interesting and fun a gummy bear mattress would be.” he adds. “We Dream Big at Summerfield and want to inspire our customers to do the same. We want to bring attention to Alzheimer’s, we want to help people to continue to think Creatively Colorful and Bright!”
To make donations to Alzheimer’s Research at Mount Sinai Hospital’s Center for Cognitive Health use the #gummybearbed in the donation notes at https://philanthropy.mountsinai.org/fbi.