More than ever, companies are being tasked with responding to natural and man-made disasters. Although it is hard to predict particular disasters we unfortunately can rely on them continuing to occur. Wise managers anticipate this and prepare proactively.

In this paper written in collaboration with JetBlue, we share lessons learned from the 2017 hurricane season which is tied for the greatest number of consecutive hurricanes ever observed in the Atlantic basin since reliable records began in 1851.

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