“A late February 2009 Performance Research consumer poll found a marked preference for increased cause sponsorship versus increased sponsorship. Within the sports environment, just 13% reported that sponsorship of their favorite event should increase to raise their opinion of corporate America, while twice that (26%) reported it should decrease- with the remainder (61%) indicating it would make no difference. The story was different for non-profits and causes, with 41% feeling sponsorship should increase to raise opinions of corporate America, and just 12% indicating it should decrease.” (3/18/09)
