Colgate Bright Smiles, Bright Futures Fights to Improve Children’s Oral Health

Colgate is marking 25 years of their ‘Bright Smiles, Bright Futures’ initiative to provide product, free dental care and education to children in underserved communities with a campaign called ’25 Days of Smiles’. In addition to product donation to the Kids in Need Foundation, a Twitter hashtag campaign that unlocks a $1 donation to KINF and in-store purchase-triggered donation at Walgreens.

Colgate is marking this special milestone by kicking off ‘25 Days of Smiles’, a multifaceted celebration with Hall of Fame professional athlete and television personality Laila Ali. Together, Colgate and Ali will address two common learning barriers for school children: poor oral health and lack of school supplies.