NEW YORK, Sept. 12, 2018 /PRNewswire/ — Citizen Watch is pleased to share news of it latest collaboration with New York-based photographer, Hannah Sider, to develop visual assets showcasing the brand’s ongoing disaster relief efforts through non-profit organization, Good360, the global leader in product philanthropy and purposeful giving.
Citizen and Sider teamed up to capture the stories of individuals in Puerto Rico still affected by the aftermath of Hurricane Maria and the ways in which Citizen Luci EMRG Lights have helped them all achieve small but necessary daily tasks that many of us take for granted. Starting last year, Citizen partnered with Good360 to provide solar powered Luci EMRG lights to help support the recovery of Puerto Rico, the U.S. Virgin Islands and southern Florida. The solar powered lights share the same characteristic as Citizen’s iconic Eco-Drive technology, using a natural resource to create power.
The video and photo series captured in Puerto Rico, is a documentary-style snapshot into the current state of Puerto Rico, almost a year after one of the most destructive hurricane season’s in recent memory. Viewers will get a current glimpse into the daily life of a family in Puerto Rico, follow along the journey of a dedicated volunteer director, and accompany a community member who dedicates her time to the elderly population.
“I love that I’m working with a brand that cares about people in need. To be a part of the relief efforts in Puerto Rico and witness how their Luci EMRG lights have helped the community was inspiring,” said photographer, Hannah Sider. “Puerto Rico is still vibrant and beautiful even after the hurricane. It’s a slow road to rebuilding, but it’s important that brands like Citizen keep bringing attention to this – with programs like Get A Light, Give A Light.”
Widely known for working with some of the biggest names in fashion and music, Sider, a self-taught photographer, understood from an early age the importance of positive change. Having grown up between Toronto and South Africa with her parents actively involved in emergency relief efforts in South Africa, her vision for capturing real moments is an extension of her own life experience and emotions.
Taking into consideration all citizens of the world, Citizen bears this same responsibility to help cultivate positive change and an ongoing evolution of its craft. Communicating the beauty of the world and its citizens, Hannah aligns with Citizen’s shared principle of “Better Starts Now.”
“We at Citizen believe that every person can individually make a difference,” said Amy Fisher, SVP Marketing Citizen Watch. “Hannah shares that same vision when she approaches her craft and has given us the ability to capture Citizen’s efforts of promoting positive change in a beautiful and emotional way.”
Citizen is continuing its efforts to restore light to those affected in disaster areas and in hopes to inspire others to give back to their own communities, is driving the initiative forward by continuing its Get, a Light, Give a Light program in its Times Square flagship store and on CitizenWatch.com. Through the Get a Light, Give a Light program, a donation of a Luci EMRG solar-powered light will be given upon every Citizen watch purchase.
To view the new content series, tune into Citizen’s social media channels on September 15th.
About Citizen Watch
CITIZEN, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that are cause driven. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the Billie Jean King Leadership Initiative, Naismith Awards, National Merit Scholarship, and All Hands Volunteers.
For over 40 years, CITIZEN’s Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery-powered movements.
About Hannah Sider
Raised between Toronto and Malawi, Hannah Sider always knew she would end up in New York if she was going to pursue her growing passion for documenting life. Now, the New York-based photographer works with some of the biggest names in fashion and music. Between shooting for huge brands like Nike and Gap to working with artists like Asap Rocky and Wiz Khalifa, Hannah uniquely connects with her subjects and shoots it all on 35mm.
Good360’s mission is to transform lives by providing hope, dignity, and a sense of renewed possibility to individuals, families, and communities impacted by disasters or other challenging life circumstances who, without us, would struggle to find that hope. As the global leader in product philanthropy and purposeful giving, we partner with socially responsible companies to source highly needed goods and distribute them through our network of diverse nonprofits that support people in need. Good360 has distributed more than $9 billion in donated goods around the world, helping its network of more than 57,000 prequalified nonprofits strengthen communities and improve the lives of millions. Good360 is proud to partner with corporate donors such as Walmart, UPS, CVS Health Foundation, Nike, IKEA, Sears, Home Depot, Grainger, 3M, Mattel, Crayola, Gap, Inc., ANN INC., Williams-Sonoma, and Hilton. Good360 is a registered 501(c)(3) organization. Learn more at https://www.good360.org.
SOURCE Citizen Watch Company of America, Inc.