Campaign: Support the Youth
Company: Akomplice Clothing
Nonprofit Partner: Young Audiences Arts for Learning, Starkey Hearing Foundation
Launch Date: January 16, 2012[/box]
Akomplice Clothing has teamed with NFL tight end Vernon Davis of the San Francisco 49ers to produce two limited edition T-shirts with proceeds from the sales to benefit children in the U.S. and Africa. When the white version of the limited-edition t-shirt is purchased, 50% of the proceeds will go to Young Audiences Arts for Learning, a US-based arts education organization. The purchase of a black T-shirt provides a free T-shirt for a child in Africa to be distributed by Starkey Hearing Foundation during an upcoming 2012 mission trip.
This cause-related marketing campaign provides a unique concept in cause-branded products – by selecting something as simple as a t-shirt color, consumers choose how a charitable donation is directed. Although the benefitting causes share a youth focus, the emphasis of each couldn't be more different than, well, black and white. What's your take? Share it with us in the comments below.
Limited Offer Black White 12mm says
[…] Akomplice Launches Limited Edition Black and White TShirts in … Campaign Description: Akomplice Clothing has teamed with NFL tight end Vernon Davis of the San Francisco 49ers to produce two limited edition T-shirts with proceeds from the sales . […]