Campaign: Puffs Kisses
Company: Procter & Gamble’s Puffs Brand
Nonprofit Partner: Dress for Success
Launch Date: February 6, 2013
Puffs tissues is joining forces once again with Dress for Success with their new Kisses Valentine’s Day cause marketing campaign. When Puffs Facebook fans send a virtual smooch to friends through February 24, the tissue brand will donate $1 to Dress for Success up to $100,000. The partnership will also host local pampering events for women in Cincinnati and Atlanta.
What’s a holiday without a cause marketing initiative close by? We spotted surprisingly few cause campaigns to celebrate with Cupid this year. To hear more about this campaign, tune into this week’s episode of Cause Talk Radio where we interview Dress for Success CEO Joi Gordon!