Pretty Powerful Campaign for Women & Girls

Campaign: Pretty Powerful Campaign for Women & Girls
Company: Bobbi Brown Cosmetics
Nonprofit Partner: Dress for Success, Others
Launch Date: March 8, 2013

Campaign Description:

Bobbi Brown Cosmetics will launch a new global cause marketing initiative on International Women’s Day, March 8, 2013. The Pretty Powerful Campaign for Women & Girls will kick off with the introduction of Pretty Powerful Pot Rouge in the US. Retailing for $25, 100% of the sales price will support organizations that empower women and girls. In the US, the 2013 campaign will continue Bobbi Brown’s support of nonprofit Dress for Success.

Our Take:  

This standard transactional cause marketing campaign has one distinct variation – designating 100% of the sales price to nonprofit partners. The launch will be promoted via traditional and social media, as well as influencer outreach. Want to learn more about Dress for Success? Check out this Cause Talk Radio interview w/ Joi Gordon, CEO of Dress for Success.