Campaign: Operation Chill
Nonprofit Partner: Local Law Enforcement Agencies
Launch Date: June 26, 2102
7-Eleven has launched ‘Operation Chill’ their summer cause initiative that distributes approximately 1 million “Free Slurpee” coupons to local law enforcement agencies who, in turn, reward children and teens they “catch” being good. Through Operation Chill, law enforcement officers from participating local police and sheriff’s departments “ticket” youngsters who are caught in random acts of kindness, good deeds or positive community activities with free Slurpee coupons. This year, the convenience retailer will distribute coupons to more than 600 agencies across the U.S.
Operation Chill was developed by 7-Eleven to positively reward and encourage good behavior by kids during the hot summer months when communities may experience increases in loitering, shoplifting and graffiti and has been a flagship program for the convenience retailer for 17 years. The program has continued to grow over the years, casting a positive image on 7-Eleven and bolstering community policing efforts.