Campaign: 2 Millionth Birthday Party
Company: Pump It Up
Nonprofit Partner: Autism Speaks
Launch Date: July 25, 2012
National children’s entertainment franchise Pump It Up will celebrate its 2 millionth birthday party hosted by inviting families to jump for a cause on July 25th. In exchange for a donation to Autism Speaks, families nationwide will jump for free with a goal of raising $100,000.
This is a fantastic example of an organically grown cause-business alliance. Pump It Up began its support of autism in 2007 after many locations across the country began to notice a trend of families seeking out the sensory environment as a unique place for their children on the autism spectrum to play. Over the years, more locations began to host events exclusively for children with autism. This cause-focused birthday party allows franchise owners to celebrate this milestone with local families as well as bring awareness and funds to benefit families and children with autism.