Campaign: Papa Johns Cares
Company: Papa John’s
Nonprofit Partner: USO & Salvation Army
Launch Date: May 26, 2013
Papa John’s is donating $1 for every pizza order through Thursday to the Salvation Army Oklahoma Recovery Effort and the USO. Both the local Oklahoma franchise and Papa John’s larger “mobile kitchen” relief truck are serving pizza on the ground as well.
Cause marketing during times of disaster is often a risky proposition and companies face intense scrutiny when doing so. This effort by Papa John’s smartly makes a donation based on their core business – pizza sales – and presents more authentically because the company is also on the ground providing food for those in need. What do you think of this effort? Does it pass your litmus test? Why or why not?
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