Campaign: Our Duty to You
Company: Banana Republic
Nonprofit Partner: None: Benefits Military Personnel
Launch Date: January 19, 2012
[/box]Campaign Description:
Banana Republic has launched a new cause marketing campaign focused on helping military personnel prepare for their next professional opportunity called “Our Duty to You”. From January 19-22, Banana Republic will offer military personnel and their families 50 percent off three full-priced items and a 15% discount for the remainder of the year. The campaign also features a microsite where military personnel can find helpful tips and job postings from Gap Inc. A January 20th in-store event provides attendees with useful interviewing and resume writing tips from Banana Republic HR specialists as well as workplace wardrobe tips from trained Banana Republic stylists.
Our Take:
This effort is part of Banana Republic's ONE+ALL initiative focused on providing opportunities to employees to participate in skills-based volunteering. This particular campaign focuses on two of the hottest causes: military personnel and workforce development. Including stories from the field highlighting individuals who participate in this program (employees or military personnel) would make this campaign all the more compelling.
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