Campaign: Orbitz/MADD St. Patrick’s Day Campaign
Nonprofit Partner: Mothers Against Drunk Driving (MADD)
Launch Date: March 16, 2012
In this St. Patrick’s Day cause marketing campaign, Orbitz will donate $1 to Mothers Against Drunk Driving (MADD) for every download of the Orbitz Hotels app for iPhone or iPad between noon on March 16, 2012 to noon on March 18, 2012 (up to $20,000) so that celebrants can enjoy the holiday, easily book a hotel room after a day of festivities and stay safe.
This is a simple, clean campaign that partners a nonprofit and a brand in a way that makes good sense from both a cause and a business perspective. The beauty of this campaign is that it provides consumers with a creative, and positive solution (book a room!) to a traditionally negative message (don’t drink and drive).