Campaign:TOURNEAU Special Edition Watches
Nonprofit Partner: (RED)
Launch Date: July 23, 2012
Watch retailer TOURNEAU has announced a new partnership with the (RED)™ campaign. The company has unveiled two custom TOURNEAU (RED)™ watches available nationwide with a 15% of the retail price (between $187-$292 depending on the style) donated to The Global Fund to fight AIDS, Tuberculosis and Malaria. TOURNEAU also recently sponsored the (RED)™ Rush to Zero Campaign and auctioned the premiere two TOURNEAU RED watches to the highest bidders with all proceeds donated to The Global Fund.
If only all products sold on behalf of a cause commanded as prominent a web presence as this one! TOURNEAU has given their (RED) watches virtually a full homepage takeover (see image) and does an admirable job in walking the customer through a 4-step process of how the special promotion works. The only thing missing is a cause story that paints a compelling picture for the purchaser of exactly who and how these funds will make a difference.