Campaign:TOURNEAU Special Edition Watches
Company:TOURNEAU
Nonprofit Partner: (RED)
Launch Date: July 23, 2012
Campaign Description:
Watch retailer TOURNEAU has announced a new partnership with the (RED)™ campaign. The company has unveiled two custom TOURNEAU (RED)™ watches available nationwide with a 15% of the retail price (between $187-$292 depending on the style) donated to The Global Fund to fight AIDS, Tuberculosis and Malaria. TOURNEAU also recently sponsored the (RED)™ Rush to Zero Campaign and auctioned the premiere two TOURNEAU RED watches to the highest bidders with all proceeds donated to The Global Fund.
Our Take:
If only all products sold on behalf of a cause commanded as prominent a web presence as this one! TOURNEAU has given their (RED) watches virtually a full homepage takeover (see image) and does an admirable job in walking the customer through a 4-step process of how the special promotion works. The only thing missing is a cause story that paints a compelling picture for the purchaser of exactly who and how these funds will make a difference.
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