Campaign: Subaru Share the Love
Company: Subaru
Nonprofit Partner: The ASPCA®, Make-A-Wish, Meals On Wheels Association of America and 2 Facebook-User-Selected Nonprofits
Launch Date: August 2012
Campaign Description:
Subaru’s fifth annual ‘Share the Love‘ cause marketing initiative donates $250 for every new Subaru vehicle sold or leased from Nov. 21 through Jan. 2, up to $5 million. For the second year in a row, Subaru will invite Facebook fans to vote daily to decide two additional charities to join the 2012 “Share the Love” benefitting nonprofits.
Our Take:
This award winning program has long been a consumer favorite and has donated nearly $20 million to charitable causes since the program’s inception. Incorporating a Facebook-based voting element helps Subaru spread awareness of this program and their sales event via social media, undoubtedly leaning on nonprofit partners to activate their engaged Facebook audiences to drive interest.
sheryl says
We are leaving on a USA LOVE PEOPLE TOUR. We would like to partner with Subaru!
Love@lovepeopletour.com