Campaign: Subaru Share the Love
Nonprofit Partner: The ASPCA®, Make-A-Wish, Meals On Wheels Association of America and 2 Facebook-User-Selected Nonprofits
Launch Date: August 2012
Subaru’s fifth annual ‘Share the Love‘ cause marketing initiative donates $250 for every new Subaru vehicle sold or leased from Nov. 21 through Jan. 2, up to $5 million. For the second year in a row, Subaru will invite Facebook fans to vote daily to decide two additional charities to join the 2012 “Share the Love” benefitting nonprofits.
This award winning program has long been a consumer favorite and has donated nearly $20 million to charitable causes since the program’s inception. Incorporating a Facebook-based voting element helps Subaru spread awareness of this program and their sales event via social media, undoubtedly leaning on nonprofit partners to activate their engaged Facebook audiences to drive interest.