Campaign: Have a Heart
Company: The New York Palace
Nonprofit Partner: American Heart Association
Launch Date: February 1, 2012
[/box]Campaign Description:
For the month of February, The New York Palace hotel will invite visitors to participate in its new Have a Heart cause marketing program in partnership with the American Heart Association®'s Go Red For Women™ cause. The hotel will showcase the signature 'red dress' symbol throughout the hotel as well as offer a Have a Heart hotel package, a Heart-Healthy weekend brunch, and a specialty cocktail. The Palace will provide an undisclosed donation to the American Heart Association® in honor of guests who participate in its Have a Heart program.
Our Take:
This cause campaign seems well intended and The New York Palace is going well above and beyond a standard donation by including awareness-building elements such as incorporating the red dress in decor and offering heart-healthy meals. Disclosing the donation to AHA (whether a maximum or based on consumer action) would bring a much-needed element of transparency to this effort.
*************************************************************************************************************************
Welcome to Cause Update!
Get new posts via RSS Feed or have them delivered to your inbox.
More? Also make sure to sign up for our free monthly newsletter.
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns? You'll find 2011 campaigns here and new 2012 campaigns here.
