Campaign: Go Red for Women
Company: Macy's
Nonprofit Partner: American Heart Association
Launch Date: 1/23/2012
[/box]Campaign Description:
In its 9th year, Macy's will again support AHA's Go Red for Women cause-related marketing campaign with an annual Wear Red Sale, where customers wearing anything red enjoy a 10% or 20% discount on merchandise; a collection of exclusive red dresses with 10% of the purchase price donated to the AHA, and a variety of in-store events. Starting February 1, consumers can also visit the Macy's Facebook page to give a virtual conversation heart, or tweet using #heart@Macys which will both generate a $2 donation to AHA (maximum $250,000).
Our Take:
When Macy's undertakes a cause campaign, they go big and integrated, ensuring consumers plenty of opportunity to participate. This campaign is a perfect example. This long-standing campaign has raised more than $28 million for Go Red and continues to up the ante each year to raise awareness for a cause close to the hearts of their core customers.
*************************************************************************************************************************
Welcome to Cause Update!
Get new posts via RSS Feed or have them delivered to your inbox.
More? Also make sure to sign up for our free monthly newsletter.
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns? You'll find 2011 campaigns here and new 2012 campaigns here.
