Campaign: Glad to Give
Company: Glad
Nonprofit Partner: Cookies for Kids Cancer
Launch Date: November 14, 2011
[/box]Campaign Description:
Now through the end of the year, Glad is encouraging consumers to sell, exchange or give cookies in return for donations to help fight pediatric cancer. For each actual cookie registered as being sold or given, Glad will donate $.10 to Cookies for Kids Cancer, up to $100,000. Consumers can also share virtual cookies online at the Glad Facebook page.
Our Take:
The holiday baker is no stranger to Glad brand. Via this cause marketing campaign, Glad is providing an opportunity to turn an everyday activity into a charitable activity – always a smart combination. This is one campaign that seems particularly well-suited for an additional incentive such as a Glad coupon or recipe suggestions.
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Looking for more examples of cause marketing campaigns from 2011? You'll find more here.
