Campaign: GenerationOn Holiday Gift Campaign
Company: Hasbro
Nonprofit Partner: GenerationOn
Launch Date: November 29, 2011
Agency: Studio Good and Allison & Partners
[/box]Campaign Description:
GenerationOn is bringing the spirit of giving and volunteerism to children and teens in partnership with Hasbro this holiday season with their second annual cause marketing campaign. Through December 13, each time a child or teen takes the pledge to volunteer at www.generationOn.org, Hasbro will donate a toy to a child in need through Toys for Tots, up to 100,000 toys.
Our Take:
We love the 'kids helping kids' focus of this campaign – an effortless brand/nonprofit match. The GenerationOn interface on the website and Facebook guides kids easily through the process of pledging to undertake an activity complete with project suggestions.
