FEED USA + Target collection

Campaign: FEED USA + Target collection
Company: Target
Nonprofit Partner: FEED USA and Feeding America
Launch Date: June 30, 2013

Campaign Description:  

Target today announced a cause marketing partnership with FEED Projects and Feeding America. The limited time FEED USA + Target collection will include products in home, sporting goods, stationery, and apparel and accessories, with prices ranging from $3.00 to $400.00. Available June 30th, each product will display the number of meals that will be donated to children and families through Feeding America as a result of the purchase.

Our Take:  

Cause-branded products are going mainstream in a big way, it would appear! First, WalMart’s announcement last week of their online shop supporting small, women-owned businesses and now this cause-branded line from Target. We love the fact that each product will sport a donation equivalent, sharing how many meals will be donated from each purchase. Spreading the cause-love through the aisles of Target is also a great way to bring more attention and visibility to both the product line and the hunger cause. This effort is certainly one to watch. What do you think of this wave of mainstream cause-products? Weigh in below!