Campaign: Energizer Night Race for a Brighter World
Nonprofit Partner: One Million Lights
Launch Date: November 11, 2011[/box]
Energizer is hosting a series of run/walk night races around the globe to bring awareness to its new campaign – now that’s positivenergy™. Energizer has partnered with nonprofit One Million Lights to donate 11 million hours of light in 2011 to communities around the world without electricity via solar-powered LED lanterns and bulbs.
The brand/cause match in this new initiative provides a lovely visual, augmented by touching videos as focal points of the campaign. The night races incorporate consumer participation thought it’s not clear by reading online information how runners will “help increase the donation “.