Campaign: December to Remember Big Red Bow
Company: Lexus
Nonprofit Partner: Toys for Tots
Launch Date: December 5, 2011
[/box]Campaign Description:
As part of its annual December to Remember sales event, Lexus has announced a new cause marketing campaign and will donate $5 to Toys for Tots for every big red bow shared via Facebook and Twitter. The campaign ends Jan. 3, 2012, with Lexus providing a maximum donation of $100,000.
Our Take:
This straightforward, social-media-based cause campaign pulls no punches. With a $5 donation per interaction, a high maximum donation and a no-frills app that simply asks the users to share their efforts, this campaign keeps the barrier to entry low and interface welcoming.
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