Campaign: Cones for Kids
Company: Friendly Ice Cream Corporation
Nonprofit Partner: Easter Seals
Launch Date: January 2, 2012[/box]
Friendly Ice Cream Corporation launched its 31st annual 'Cones for Kids' cause marketing campaign this week in partnership with Easter Seals. The Valentine's Day campaign rewards consumers for donating $1 by providing five Valentine's Day cards, redeemable for free Friendly's Kids Cones through February 13th.
Yes, you read that right – 31 years running for this campaign. The program generated more than $675,000 in 2011 but we're not clear whether this year's campaign has a donation maximum/minimum. The simple ask with a built-in consumer reward has obviously stood the test of time. Having raised $27 million and enduring a 31-year partnership? Now that's some scoop!